Threadsmiths: Product Video

Here’s an example of a promotional video that Pop Video ( produced for Threadsmiths, a technology company masquerading as an apparel manufacturer. They’ve developed one of the best hydrophobic compounds on the market and incorporated it directly into their unassuming t-shirts. As is the case with most new-to-market products, they wanted to hit the ground running with an all-out media blitz. With their product, seeing truly is believing, so video is a must. However, they had been down the road of pouring ketchup and wine and colored water onto their shirts and simply hitting record. They brought Pop Video into the fold to come up with something creative and different. With limited resources and a tight timeframe, we were able to produce a piece of visual content for them that dazzled and impressed. This video was picked up immediately by a plethora of online media outlets, making this portion of their marketing efforts a big success.

Reach out to us at or 832.209.2105 with any questions, comments, or to request a quote.

Pop Video can be your strategic video marketing partner. As a video marketing agency, we combine our business acumen with our creative minds to simplify the video process. We partner with our clients to enhance, visualize and shape their communications. We work with you throughout the entire process to provide everything you need to create eye-catching video content. Our expert team provides the creative foresight, video creation, and technology to support your cutting edge communications efforts. Questions or comments? Visit us at or give us a call at 832.209.2105.

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