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Video Game Marketing: A student textbook

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Description

The video game industry has been one of the most fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of “indie gamers”, being a game developer isn’t with reference to design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators wish to know what their customers want, how to achieve those customers and how to sell to them.

Video Game Marketing: A student textbook is for development students or aspiring developers who wish to know the way to promote and sell the result of their efforts. This book is a much-needed guide to:

• the essentials of marketing strategy;

• video games as products or products and services;

• marketing research for game development;

• branding video games;

• marketing through game: gamification, advergames.

Replete with pedagogy to aid learning such as objectives and discussion questions for each and every chapter, this book is all that aspiring video game developers will wish to unleash the potential for their games.


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