Attention is the new commodity. Visual Storytelling is the new currency.
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than those without.
- Viewers spend 100% more time on internet pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains tips on how to grow your business and give a boost to your brand by leveraging photos, videos, infographics, presentations, and other wealthy media. The book delivers a powerful road map for getting began, even as inspiring new levels of creativity within organizations of all types and sizes.
“This book isn’t just a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
―Gary Vaynerchuk, New York Times bestselling Writer of Crush It! and Jab, Jab, Jab, Right Hook
“A valuable guide to understanding tips on how to develop powerful marketing programs the usage of the art of visual storytelling.”
―Guy Kawasaki, Writer of APE: Writer, Publisher, Entrepreneur and former chief evangelist of Apple
“The Power of Visual Storytelling is the new marketing bible!”
―Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel
“If a picture is worth a thousand words, The Power of Visual Storytelling is worth 1,000,000.”
―Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company