The benchmark guide to marketing and PR, up to date with the up to date social media and marketing trends, tools, and real-world examples of success
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step by step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the price of big-budget campaigns.
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, it is a practical guide to the new reality of reaching buyers when they’re eager to hear from you.
- Includes up to date information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing the usage of Pinterest and Instagram, in addition to expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
- David Meerman Scott is a marketing strategist, bestselling writer of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he used to be marketing VP for two U.S. publicly traded companies and used to be Asia marketing director for Knight-Ridder, at the time some of the world’s largest information companies.
The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers in addition to those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.