Project: Ferrari California Teaser Site
Developer: Ferrari – Italy
Production Company: AKQA
Background: Ferrari are launching their new car called “California”, We were contracted by AKQA in London record the sound of the car, driving, and stationary.
How we did it: Our task we to capture the true tone of this new Ferrari, under load and in motion. We set up using microphones placed all over the car, and took the car through different rev ranges, different types of road handling, and finally the sound of the car features, doors, ignition etc.
Sounds we created include: All car foley, background ambiences, car engine and exhausts.